Focus Keynote speaker | Productivity and Performance Strategist
Reclaim Your Focus. Drive Performance. Accelerate Results.
Focus isn’t just about attention and execution; it’s about clarity, direction, and alignment. Penny shares some practical tools to ensure you are getting the right things done.
Managing the various demands and distractions of modern life is a constant challenge, where firefighting often feels like second nature. With competing priorities pulling you in multiple directions, focus has shifted from being the norm to a rare luxury. The real challenge isn’t just managing time—it’s leveraging it effectively to work and lead with clarity, drive continuous improvement, and create lasting impact.
Leadership today is more than setting clear goals—it’s about providing clear direction and creating a culture that drives value and impact. Great leaders keep people focused on the core goals and remove obstacles and barriers that keep them from accomplishing these goals.
Penny Zenker, entrepreneur, strategist, and “Focusologist,” has spent decades uncovering what sets high-performing leaders and teams apart. The key? A Reset Mindset—a structured approach to focus with clarity, creativity, and confidence. The core tenets of the Reset Mindset are value creation, a willingness to reinvent, and dynamic reassessment. The Reset Mindset is a powerful cross-contextual framework for building adaptability and agility, unlocking resourcefulness, and maximizing impact at every level of leadership.
Dynamic Reassessment keeps you and your team in alignment with your highest priorities. As a leadership tool, it helps you tailor your approach to different generations, developmental needs, and personality styles.
The right focus drives the right behaviors, fuels engagement, boosts productivity, and accelerates growth & impact—both for individuals and the organization.
This session leverages accelerated learning to deliver practical tools and strategies that can be implemented immediately, retained effortlessly, and create lasting impact—both professionally and personally.
Leave with simple tools to reduce obstacles and distractors, sharpen focus, simplify complexity, and empower teams to perform at their best.
“Franchisees mentioned that your message was life-changing. The workshops were fantastic, a great mix of education and application. Doing three sessions at one conference is a tall order and you delivered so effortlessly.”
Brand President Care Patrol
“Penny provided a fun and motivational interactive virtual event for our women’s corporate networking group. We left knowing more about ourselves, armed with strategies for reducing stress and obtaining clearer focus. Five Stars for Penny!”
General Counsel, EVP Legal and Compliance, Secretary at PrimeLending
“We had extremely positive feedback from the team about the sales training and great results followed. One of our sales executives went from nothing in his pipeline to a $1.8 million deal in the month that followed.”
CEO Bridgewell Resources
8020 Sales Strategies helps your team apply the Pareto Principle to prioritize the highest-value sales activities—focusing on the 20% of actions that drive 80% of results. By targeting the right audiences and qualifying customers more effectively, your team will work smarter, close faster, and maximize impact where it matters most.
Research from Harvard Business Review shows that top performers are up to 400% more productive by focusing on high-value activities—and this session equips your team to do the same.





